SENIOR PRODUCT, UX & SERVICE DESIGNER | ENTERPRISE SOFTWARE, DIGITAL PLATFORMS, E-COMMERCE
High-Impact Service design
WORK WITH Anastasiia
UX STRATEGY & ADVISORY
Strategic 1:1 consultation for founders, product leaders, and enterprise teams to unblock UX bottlenecks, audit service architecture, and align design with business KPIs.
Discovery & Service Blueprinting
Facilitated co-creation sprints (Service Blueprints, Journey Mapping, Problem Framing) that turn ambiguity into clear, actionable product roadmaps for cross-functional teams.
Mentorship & Speaking
1:1 design mentorship for practitioners. Talks for live events, webinars and panel sessions advocating for women in tech, neurodiversity, and inclusive design.
EXPERIENCE & LEADERSHIP
Bridging Business Strategy With Human Experience
MY Expertise
I focus on solving high-stakes UX and service ecosystem problems. Having worked with organizations like the UK Ministry of Defence, Heathrow Airport, as well as enterprise software and digital platforms, I bring deep strategic perspective and structured methodology to every project.
As a lead strategist, I combine senior human judgment with modern research workflows, delivering clarity and momentum when your team needs it most.
High-Stakes Complexity
With over 14 years in digital product and service design, I specialize in taking complex, data-heavy, or regulated platforms and transforming them into intuitive experiences.
With a background in Computer Science and product engineering fundamentals, I bridge the gap between design, engineering, and business to solve difficult challenges, align stakeholders, and deliver scalable solutions.
My Approach
Transforming complex problems into clear, scalable digital experiences requires a structured yet human-centric approach. Whether bridging business goals with user needs or aligning large cross-functional teams, every solution is built on rigorous research, systems thinking, and actionable strategy.
STRATEGY & ACTION
We begin by uncovering core user pain points and mapping end-to-end service journeys. Through collaborative workshops and deep discovery, we align product vision with business KPIs before writing a single line of code.
PROGRESS & SCALE
We turn strategic insights into intuitive, high-impact products and operational blueprints. By combining senior design rigour with modern AI-assisted workflows, we achieve exceptional quality and speed.